Jerry Mburu

I’m a natural social-first thinker with a track record of turning content into conversations

If it’s trending in Kenya, chances are I’m behind it, or already ahead of it. Starting my career during the first COVID wave, at a time when brands were heavily pivoting to social and digital platforms, I remain untarnished by what came before.

I’m a natural social-first thinker with a track record of turning content into conversations, briefs into clever influencer plays and ideas that don’t just surprise, but stick. My flair has made me create industry acclaimed work. Outside of work, I like to have a laugh and crack open a cold one (or three) with my extensive circle of friends.

If it’s trending in Kenya, chances are I’m behind it, or already ahead of it. Starting my career during the first COVID wave, at a time when brands were heavily pivoting to social and digital platforms, I remain untarnished by what came before.

I’m a natural social-first thinker with a track record of turning content into conversations, briefs into clever influencer plays and ideas that don’t just surprise, but stick. My flair has made me create industry acclaimed work. Outside of work, I like to have a laugh and crack open a cold one (or three) with my extensive circle of friends.

Mid-Year Steal

In a cluttered retail period where every brand shouts “SALE,” we cut through with a disruptive, story-driven twist, “Mid-Year Steal.”
By framing unbeatable discounts as deals “too good, they feel like a steal,” the campaign transformed price promotions into entertainment.

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NoVita

No is English for No. “Vita” is Kiswahili for “Fight”
Together “NoVita” means no fighting.
We created a No Fighting range of biscuits that stopped us from being cancelled.

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Love In every Step

Built around the idea that every step tells a story, the campaign positions Bata shoes as more than just footwear — they’re silent companions through life’s most beautiful milestones.

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Bonjour On Your Way

The campaign positions Bonjour forecourts as the ultimate stopover where convenience meets spontaneity. With the central promise “A Lot Can Happen at Every Stop,” the campaign highlights how Bonjour is more than a fueling station.

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Share The Table

The Sunrice “Share the Table” campaign was born from the powerful insight that Kenya is ranked as the second most generous country in the world.
As a brand rooted in togetherness, Sunrice sought to extend this spirit of generosity by encouraging people to go beyond their immediate circles and invite those who need it most to share their table.

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Wigs & Wings

The “Wigs and Wings” campaign was a CSR initiative launched during Breast Cancer Awareness Month to support cancer warriors by safeguarding their dignity.

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