THE CAMPAIGN RATIONALE​

In a cluttered retail period where every brand shouts “SALE,” Furniture Palace cut through with a disruptive, story-driven twist, “Mid-Year Steal.” By framing unbeatable discounts as deals “too good, they feel like a steal,” the campaign transformed price promotions into entertainment.​
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Using popular influencers as playful “robbers” and Inspector Mwala as the detective created a culturally resonant heist narrative that was humorous, memorable, and highly shareable. This approach not only drove attention to the sale but also positioned Furniture Palace as a bold, creative, and consumer-first brand.​

MY ROLE IN THE CAMPAIGN​

​As Head of Social, I ensured the Mid-Year Steal campaign extended seamlessly into digital spaces, fully aligned with the main creative idea. I developed the social content strategy, leading with influencer-driven storytelling that amplified the heist narrative. By engaging and managing influencers as core campaign characters, I drove high online engagement, boosted visibility, and delivered strong brand-positive sentiment across platforms..​

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