THE CAMPAIGN RATIONALE​

The Bata “Love in Every Step” Valentine’s campaign celebrates the timeless connection between love, memories, and the journeys we take together. Built around the idea that every step tells a story, the campaign positions Bata shoes as more than just footwear — they’re silent companions through life’s most beautiful milestones.

THE FILM SYNOPSIS ​

The film follows the heartfelt journey of two people whose paths cross unexpectedly. From their first meeting, we watch their relationship blossom — the coffee dates, park walks, and spontaneous adventures that bring them closer together.​

At every stage, Bata shoes are quietly present, supporting, grounding, and carrying them through life’s little and big moments. As their love deepens, the film beautifully portrays how Bata isn’t just part of their style but an essential part of their shared journey.

MY ROLE IN THE CAMPAIGN​

​For the Bata “Love in Every Step” digital film, I developed the core idea, scripted the storyline, and conceptualized the execution—ensuring the film was emotionally engaging while staying true to Bata’s Valentine’s positioning.