THE CAMPAIGN RATIONALE​

The Sunrice “Share the Table” festive campaign was born from the powerful insight that Kenya is ranked as the second most generous country in the world. As a brand rooted in togetherness, Sunrice sought to extend this spirit of generosity by encouraging people to go beyond their immediate circles and invite those who need it most to share in the warmth of a communal meal. By anchoring the campaign in its territory of “Share the Table,” Sunrice transformed a simple act of dining into a powerful gesture of kindness, reminding us that true festivity lies not only in what’s on the table, but in who we choose to share it with.

MY ROLE IN THE CAMPAIGN​

​For the “Share the Table” campaign, I led the digital and social execution, ensuring the idea extended seamlessly across platforms while staying true to the main campaign. I was responsible for creating impactful social content and driving influencer collaborations, which amplified reach, boosted engagement, and generated strong positive sentiment for the brand.​

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