THE CAMPAIGN RATIONALE​

The Total Bonjour “On Your Way” campaign positions Bonjour forecourts as the ultimate stopover where convenience meets spontaneity. With the central promise “A Lot Can Happen at Every Stop,” the campaign highlights how Bonjour is more than a fueling station — it’s a lifestyle destination designed for today’s busy, on-the-move Kenyan.​

​THE FILM, “FORGETFUL JOE” SYNOPSIS ​

​Meet Joe — your classic “oops, I forgot” guy. On his way to a big meeting, he suddenly realizes he’s left an important item behind. Panic sets in, but a quick detour to Bonjour forecourt turns the day around. Inside Bonjour, Joe finds everything he needs, from essentials to grab-and-go items and a little surprise getting him back on track without missing a beat. The film showcases the effortless convenience and accessibility that Bonjour offers, making it the hero of Joe’s story.

MY ROLE IN THE CAMPAIGN​

For the Total Bonjour “Forgetful Joe” digital film, I was responsible for developing the core idea, writing the script, and conceptualizing the execution—shaping a relatable story that highlighted Bonjour’s convenience while keeping the film engaging and on-brand. ​