THE CAMPAIGN RATIONALE​

​The “Wigs and Wings” campaign was a CSR initiative launched during Breast Cancer Awareness Month to support cancer warriors by safeguarding their dignity. Rooted in the insight that treatment impacts not just health but also confidence, the campaign rallied communities, corporates, and influencers to donate wigs, sanitary pads, and essentials. Using vibrant, conversational content, it turned awareness into action, with wigs symbolizing dignity and wings symbolizing strength and collective support—ultimately reminding people that restoring confidence is just as vital as treatment itself.​

MY ROLE IN THE CAMPAIGN​

I was directly involved in shaping the “Wigs and Wings” campaign from the ground up. My contribution centered on conceptualization and copywriting, where I helped craft the core idea, develop the campaign’s narrative, and bring the messaging to life. ​

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